BAUSL1000_Bausch&Lomb_Ultra_PKV_single_f
BAUSCH + LOMB ULTRA® CONTACT LENS

PRODUCT INFO

The ULTRA® family of contact lenses is made with exclusive MoistureSeal® Technology to help retain 95% of lens moisture for up to 16 hours, so patients can enjoy all-day comfort and consistently clear vision in today's ultra visual life.

CONCEPT: ULTRA COMFORT FOR AN ULTRA VISUAL LIFE

Understanding the consumers’ highly visual environment and lifestyle gave us an insight into the demands placed on their eyes, and their eye care. To fully enjoy all the colours, shapes and lights of this intensely visual world, consumers needed a contact lens that was unbelievably comfortable. So they could see and experience life in detail. A toolkit was designed to help markets across Europe and Asia understand how to use and create the best communication materials to promote Bausch + Lomb ULTRA® contact lenses.

ICON DESIGN

This icon design was created to deliver the experience of wearing a fully moist contact lens for 16 hours.

16 hours of comfort icon.png

PRODUCT-FOCUSED VISUALS

BAUSL1000_Bausch&Lomb_Ultra_PKV_single_O
BAUSL1000_Bausch&Lomb_Ultra_PKV_group_RG

KEY VISUAL FOR CONSUMERS

KEY VISUAL FOR EYECARE PROFESSIONALS

BAUSL1000_B+L Germany ECP KV.jpg

SOCIAL MEDIA POSTS

TRADE MATERIALS