BAUSCH + LOMB ULTRA® CONTACT LENS
The ULTRA® family of contact lenses is made with exclusive MoistureSeal® Technology to help retain 95% of lens moisture for up to 16 hours, so patients can enjoy all-day comfort and consistently clear vision in today's ultra visual life.
CONCEPT: ULTRA COMFORT FOR AN ULTRA VISUAL LIFE
Understanding the consumers’ highly visual environment and lifestyle gave us an insight into the demands placed on their eyes, and their eye care. To fully enjoy all the colours, shapes and lights of this intensely visual world, consumers needed a contact lens that was unbelievably comfortable. So they could see and experience life in detail. A toolkit was designed to help markets across Europe and Asia understand how to use and create the best communication materials to promote Bausch + Lomb ULTRA® contact lenses.
This icon design was created to deliver the experience of wearing a fully moist contact lens for 16 hours.
KEY VISUAL FOR CONSUMERS
KEY VISUAL FOR EYECARE PROFESSIONALS
SOCIAL MEDIA POSTS