DISNEY 90th ANNIVErSARY
"I only hope that we never lose sight of one thing – that it was all started by a mouse." - Walt Disney.
Disney was originally founded on 1923 and it has established itself as a leader in the animation industry before diversifying into live-action film production, television, and theme parks.
CONCEPT: 90 years of dream
Mickey Mouse was the first character created by Walt Disney. Since then, Mickey has inspired people all over the world to interpret Mickey differently. This character represented Disney's countless years of dreams, creativity and imagination. To celebrate Disney's 90th anniversary in China, we invited the public to design their dream Mickey. A call-to-action TVC was designed to invite audience to submit their art piece of any form.
Inspired by Mickey Mouse, a campaign icon was created to celebrate Disney's 90th anniversary in China.
This TVC was created to invite people in China to use Mickey as a canvas to unleash their creative imagination. Winner of this competition would win a ticket to Hong Kong Disneyland.
'90 years of dreams' exhibition
To introduce Disney to a new market, we collaborated with local artists from China to create their versions of Mickey Mouse. At Disney's '90 years of dreams exhibition, we displayed the artists' Dream Mickey', showcased selected works from non-artists and students, along with Disney's exciting brand history.