HARTMANN
LUGGAGE & LEATHER GOODS

BRAND INFO

Hartmann has been a leader in the travel goods industry. It has a proud heritage of the finest craftsmanship, making exquisitely crafted luggage, travel cases and fine leather goods for over 135 years.

CONCEPT: CHANGING LANDSCAPES OF HARTMANN

Created with mostly illustrations and images, the brand video revealed the great journey of Hartmann since 1877. It showed how the brand evolved with the changing landscapes of travel from the eras of steamship, trains and airlines to continuously innovate the luxury travel experience. Today, it continues to craft the finest quality luggage and leather goods to meet diverse and ever-changing travel needs.

CONCEPT BOARD

STORYBOARD

The Hartmann journey began in 1877, when great journeys were made on steamships.

Hartmann was the choice of the most affluent travelers.

Hartmann became the language to be seen, carried by celebrities and sport icons.

As we move into the era of railways and traveled far and wide,

The landscape of travel continued to evolve and we took to the skies. Hartmann continued to anticipate the needs...

...of modern travel. Hartmann was carried by presidents in the office and bore the names of great, modern designers.

The Hartmann journey continues today.

We evolve with the changing landscape of travel.

Exquisite quality and breakthrough innovations...

This is the proud Hartmann story of inspired luxury.

...that continue to amaze.

BRAND FILM

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THE STRANGELY OBJECTIVE MART BY PAIGE LEE