IT COSMETICS CC+ CREAM

PRODUCT DETAILS

IT is a hybrid skincare and make-up brand with a range of innovative, problem-solving and skin-loving products. Available in 14 diverse shades, IT's CC+ Cream caters to all skin types, including problematic skin, hydrating skin for a luminous and flawless-looking complexion.

CONCEPT: FOR EVERY UNIQUE SKIN

Each one of us has a unique skin type. It’s never just one thing. Never just reddish. Or oily. Or stubborn. Our skin is complex and while it makes us unique, it also makes it difficult to tackle every aspect of it. This campaign was a celebration of the uniqueness of every skin, every unique identity while also addressing everyone’s needs.

CONCEPT BOARD

PRODUCT KEY VISUALS

Knowing that IT’s 14 shades of CC+ Cream would be very appealing for every skin type in Asia, we let the product do the talking in a clean and stylized manner. 

BEAUTY KEY VISUALS

We featured different types of skin and show the before and after effects of using IT's CC+ cream. These visuals were created for conceptual visualisation only.

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THE STRANGELY OBJECTIVE MART BY PAIGE LEE