SAMYANG RAMeN U.S.A.

ORGANISATION

Samyang Food is an international South Korean food manufacturer and the first instant noodle company in South Korea. Samyang noodles is becoming increasingly popular and it is growing in China, Southeast Asia and the United States.

CONCEPT: EXPERIENCE THE BOLD FLAVOURS OF LIFE

Samyang ramen comes in different flavours and this variety is the very spice of life. To drive trial in the United States, we challenge people living in the United States to experience Samyang's bold, spicy flavours. This campaign toolkit is done in collaboration with WayMakrs, South Korea.

SAMYANG FOOD DIGITAL CAMPAIGN TOOLKIT
Taking the colour proportion of Samyang ramen colours and its garnishes into consideration,

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a complementary colour palette is created to add extra spice on social media.

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A PHOTO LIBRARY WITH BOLD COLOURS
To create social media content for the spring season, a photo library with a distinctive set of bold colours is created. The aim is to ignite passion for life and generate interest through vividly bold colours. This full set of photos is designed to be flexible and adaptable for Instagram posts and blogposts while adhering to the brand guidelines. The props used in the food styling are deliberately picked to highlight the ingredients in the dishes.