SK-II Facial Treatment Essence

BRAND

Unlike other thicker serums, SK-II Facial Treatment Essence is lightweight and contains 90% PITERA™, a miraculous ingredient that helps you to achieve crystal clear skin.

TV CONCEPT: BEAUTY SECRET

Through a live chat with their fans, Nini and Ayase Haruka revealed that their secret to crystal clear skin was SK-II Facial Treatment Essence. Sticker filters were used to make the TV spot more playful and relatable to the younger audience. This campaign was deployed in China and Japan.

TV SPOT IN CHINA

TV SPOT IN JAPAN

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