SK-II Facial Treatment Essence LIMITED EDITION - CONFETTI
Unlike other thicker serums, SK-II Facial Treatment Essence is lightweight and contains 90% PITERA™, a miraculous ingredient that helps you to achieve crystal clear skin.
CONCEPT: A BURST OF POWER
To celebrate the explosive power of PITERA™, this limited edition bottle was adorned with vibrant confetti petals. With consumer interaction in mind, we created a digital-led campaign by visually demonstrating power of PITERA™ through graffiti-inspired patterns and confetti petals. This campaign was deployed across markets in China, South Korea, Singapore and Japan.
EXPLOSIVE POWER OF PITERA™
We celebrated the explosive power of PITERA™ with an exciting burst of graffiti-inspired patterns and confetti petals.
FB SOCIAL POST - NINI'S SECRET POWER
Using a 360-degree photo, we invited the audience to explore Nini's bedroom to find her secret power.
When the audience clicked on the limited edition Facial Treatment Essence, it exploded into a vibrant array of graffiti-inspired patterns and confetti petals.
INSTAGRAM GAME - PITERA™ DASH
Using multiple IG stories, we invited the audience to make an exciting dash to experience the power of Pitera™.
Along the way, the classic Facial Treatment Essence bottle collected confetti petals to power up. With increasing power, it sped up and transformed into the red bottle.
The audience was prompted to make a jump to collect the Pitera drop. If she did not make the jump at the right time, the game would end.
If the audience made the jump at the right time, she would go to the next level. Once all the confetti petals were collected, the complete design of the limited edition bottle design would be revealed. The power of Pitera™ in the bottle was so strong that it exploded into a vibrant array of graffiti-inspired patterns and confetti petals.
Using the campaign assets, the audience could experience the explosive excitement of Pitera™ in stores. Scroll right to see how motion sensors and AR technology were used to engage the audience. Photos were taken from TheSmartLocal.com
SHORT-FORM DIGITAL IDEA #1 - BEHIND THE COLLAPSE
Scroll right to see how a graffiti artwork came to life with a punch of Pitera™ Power.
The limited edition Facial Treatment Essence bottle design was painted on a concrete wall. When the graffiti artwork was completed, the wall started to rumble and concrete dust fell off. As the crack deepened, the wall came crumbling down, revealing a real FTE bottle behind the wall.
SHORT-FORM DIGITAL IDEA #2 - TRANSFORM
The power of Pitera™ transformed a classic Facial Treatment Essence bottle into the limited edition design.
The classic Facial Treatment Essence fell on a red surface. The impact of the fall caused many confetti petals to bounce up from the holes of red surface, covering the entire bottle. The bottle spinned with energy and transformed into a red bottle. As the confetti petals flew away from the bottle, the design of the limited edition bottle was revealed.