PRODUCT KEY VISUAL
SK-II Facial Treatment Essence LIMITED EDITION - SAKURA
Carrying delicate cherry blossoms on the bottle, this limited edition Facial Treatment Essence Sakura bottle celebrates the blooms of spring. Unlike other thicker serums, SK-II Facial Treatment Essence is lightweight and contains 90% PITERA™, a miraculous ingredient that helps you to achieve crystal clear skin.
CONCEPT: FEEL SPRING
Sakura signifies the beginning of spring and a promise of fresh starts. It is associated with the idea of mono no aware (物の哀れ) - a deep feeling towards the transience of things. The motivation of this campaign was to capture this particular sensitivity that spring brings. This campaign was deployed across retail stores in Japan, China and South Korea.
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