SOFY POCKET MAGIC
With only half a palm size when folded, Sofy Pocket Magic is handy for keeping, trendy and fun. With its Rapid Absorption Technology is able to absorb heavy/regular flow even if it is ultra slim.
CONCEPT: POCKET MAGIC FUN
Not only do young ladies experience period blues, often, they feel embarrassed carrying their sanitary pads around. The new Sofy Pocket Magic was fun, trendy and small, making ladies more confident and stylish without feeling self-conscious. This campaign encouraged young ladies to feel positive and confident, no more hiding or stuffing those big ordinary sanitary napkins into a small pouch anymore! This campaign was deployed in China and HongKong.
TVC: SLEIGHT OF HAND
With sanitary pad as thin as a piece of card, Angela Baby performed a playful magic trick.
TVC: HAND DANCE
When Angela Baby dropped her sanitary pad, she unabashedly danced with it.